For this project with Solace Gin we were inspired by all natural textures and tones. The images are very light and bright with extensive use of shadows and natural light to really create that light and airy feel.
We used light coloured materials to add to the softness of the overall image while adding some contrast through some harder props. We used light to really accentuate the bottle and capture all the beautiful detail in the label design. It also made sense to include a few cocktail shots as well to complete the story.
The Solace Gin images are light, natural, minimalistic and use a lot of negative space to draw your eye into the product. These images have been used by Solace on social media, and marketing material including print.