Clean Collective has a fresh, clean and modern look. We used lots of white and negative space to allow the product to shine, creating a simple and bold aesthetic.
The pastel colours from the packaging were also incorporated so that each flavour can stand out individually. Fruit were used to show the flavour profiles of the drinks along with greenery shots which have been a continuous theme throughout various image collections.
Clean Collective’s images are bold and unique and have been used extensively on their social media, website and marketing collateral including billboards and print.
Being a new brand in a hugely competitive market, it was so important for us to have good quality and beautiful imagery, to reflect our premium product.
Nikki has repeatedly done an amazing job of delivering just that.
She is great at following any direction given to her and we absolutely love the work she has done for us.
Holly McGrath – Brand and Marketing Director – Clean Collective